Guides.
The decisions founders make before they talk to anyone like us: who builds the thing, what that costs, and which model to walk away from. We write them with our own bias stated on the page, because a guide that recommends one answer to every reader is an advert.
Hiring the technical half
Fractional CTO vs technical co-founder vs agency
Every path to the technical half of your company, compared on money, commitment, ownership, and where each one breaks. Three of the shapes it covers are ours.
Read the guideYour first hire
Before your first engineering hire
What has to be true before your first engineering hire can succeed, and what the handover from an external team has to contain.
Read the guide
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